Retailers Teach You How To Buy Top Weed

As cannabis consumers become more knowledgeable about what makes good weed, they are moving away from high THC strains and instead asking questions to get the best product possible. This shift is happening especially in Canada, where buyers are becoming more savvy about what to look for in their weed.

As cannabis retailers across Canada report, patrons are increasingly interested in qualities like freshness and flavour, rather than just THC potency.

There is increasing interest in low-THC and high-CBD options. This is good news, as high-quality products are becoming more available on a regular basis.

As consumers become more educated about what makes for good flower, ditchweed will become less popular.

What Is Cannabis?

Cannabis is a plant species in the family Cannabaceae. It includes three primary subspecies: Cannabis sativa, Cannabis indica, and Cannabis ruderalis. Cannabis has been used for a variety of purposes, including for its medicinal and recreational effects. It is also known for its psychoactive compounds, such as tetrahydrocannabinol (THC) and cannabidiol (CBD).

What Is THC?

Tetrahydrocannabinol (THC) is a psychoactive compound found in the cannabis plant. It is responsible for the “high” commonly associated with cannabis use. THC acts on the cannabinoid receptors in the brain, which are involved in the regulation of mood, appetite, and other cognitive functions. The amount of THC in cannabis varies depending on the strain, with some strains having higher levels of THC than others.

What Is CBD?

CBD stands for cannabidiol, which is a naturally occurring compound found in the cannabis plant. CBD is one of many compounds, known as cannabinoids, that are found in the cannabis plant. Unlike the more well-known compound tetrahydrocannabinol (THC), CBD is non-psychoactive, meaning it does not produce the “high” commonly associated with cannabis use.

CBD has become increasingly popular in recent years as a natural remedy for a variety of health conditions, including anxiety, pain, and insomnia. It is also used to manage symptoms of conditions such as multiple sclerosis and help with epilepsy. CBD is available in a variety of forms, including oils, capsules, and topical creams.

Good weed doesn’t always need to be high potency

People are increasingly interested in strains of cannabis that offer a balance of THC and CBD, or high levels of CBD. This shift away from strains with high levels of THC is being seen by retail store owners.

Sasha Soeterik, co-owner of Flower Pot, a cannabis retailer in Toronto’s west end, observes that weed culture is moving away from the ‘bro’ mentality of prioritizing the strongest THC strains.

Soeterik argues that most people are not interested in extremely high THC weed, but rather in cannabis that is more balanced.

I know that there are a lot of people out there looking for a high-CBD product, so I’m glad that we have something that offers both THC and CBD.

As the owner of Lake City Cannabis just outside Calgary, Ryan Roch agrees that consumers are increasingly interested in factors beyond THC content when choosing a weed strain.

As Roch observes, there is a shift away from THC in the cannabis market, as customers increasingly seek out higher quality options. This change in thinking represents a significant shift in the market.

The evolution of the average ‘weed consumer’

Roch believes that retailers taking the time to talk with their customers and help them discover new products is a big part of this shift.

Roch says that people are increasingly looking for the best quality cannabis, and that some are even asking about the presence of terpenes. He notes that customers often come in and consult the menu, but that now they are more likely to ask for staff recommendations.

Roch takes great care in ensuring that his budtenders have the knowledge and tools they need to help customers make informed decisions.

Consumers are becoming more inquisitive about cannabis products, wanting to know about new strains, genetics, cannabinoid content, and terpenes. This shift indicates that people are no longer just asking the same old questions, but engaging in more of a conversation around cannabis.

Microgreens are becoming increasingly popular among customers, according to Andrea Dobbs, co-owner of The Village Bloomery in Vancouver. Dobbs says that microgreens are a healthy and elegant addition to any dish.

Customers are interested in learning about the cannabis they purchase, asking about factors such as where it was grown, its quality, moisture content, and scent. They want to ensure they are getting a product of high caliber.

She says that although mid-grade, affordably priced products make up a significant portion of their sales, there is an increasing demand for higher quality products.

The core products we offer, like Pure Sunfarms, are so popular and well-liked that they sell themselves. I don’t even need to do much promotion or marketing – people naturally ask for them because the quality is excellent and the price is fair. Our customers are always happy with what they get.

High weed terpene content sells, even if the customer doesn’t know why

Ariel Glinter, head of business development at The Joint, a retailer with locations in Manitoba and Saskatchewan, says that there is still a split between consumers who are looking for the highest THC content and those who are asking about packaging date and other quality factors.

Glinter argues that while terpenes are often hotly discussed within the industry, many consumers are not necessarily educated about what they are. However, he notes that people are still gravitating towards cultivars with high levels of terpenes because of the taste and flavour they offer.

Terpenes are playing a larger role in the cannabis market than many people realize, according to Glinter. High terpene products are selling better than other products, even when consumers are not specifically looking for products with high terpene levels.

The appeal of weed that smells great is evident – even if people don’t know that terpenes and flavanoids are responsible for the scent.

Glinter argues that customers are now realizing that THC content isn’t as important as the packaging date when it comes to old, dry flower. He explains that this shift in thinking is making old flower less popular.

As consumers become more educated and try more products, they are learning what to look for, even if they are not aware of the specific ingredients that are making a difference. In particular, terpenes are playing a role in helping people to identify products that meet their needs.